A limited number of bleacher seats set up in front of the Beverly Hilton Hotel for fans who want to catch a good glimpse of their favorite stars arriving on the red carpet before the show. However, there s a big catch. Unlike the Oscars, this seating isn t free. And they only sell bleacher tickets to hotel guests, as part of a hotel room/tickets package priced from $1,800 to $2,600 (with the $2,600 getting you seats in the front row of the bleachers). Apparently, there is no place (other than the bleachers) where people can just stand for free and watch the arrivals. So, your only option is to book a room at the Hilton - or forget about it.
good luck getting there ... you have a better chance of winning the super lotto.